SoCute

Services
Press campaign
Graphic Design
Social Media Marketing
Brand Activation

SoCute is the Luxury Pet Boutique that selects and sells the best brands and fashion products for our four-legged friends.

Mynd has designed a creative campaign to elevate the concept of pet fashion, reflecting the brand's exclusivity and its mission: celebrating the uniqueness of cats and dogs.

01 Challenge and creative idea

The challenge was to develop a brand awareness strategy that could reflect SoCUTE's exclusivity in a way that is both fun and sophisticated.

Mynd has created a unique creative format inspired by the communication codes of high fashion, playfully reinterpreting the names of iconic luxury brands with a “pet twist”.

This gave birth to names like “Pucci“, “Canel“, and “Miao Miao“, just a few examples of the creative concepts developed using copy, fonts, and color schemes that reflect the language of luxury brands while bringing a smile to the pet luxury community.

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02 Results

A visual project that, through artificial intelligence, has generated digital images of dogs and cats wearing high-fashion outfits and accessories inspired by the most prestigious designers.

The campaign, distributed through print materials and online, successfully introduced SoCUTE and its exclusive offerings to a wider audience, giving visibility to the brand through its most privileged clients: Italy’s most beloved pets.

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03 Creative supports

The campaign was distributed through print media (via local newspapers and billboards) and online (through the brand's website and social media ads).

The results of the campaign demonstrated the effectiveness of both the creative concept and the supporting strategy.

Online store traffic saw a +52% increase, generating strong audience interest in the brand and its exclusive offerings.

Moreover, revenue grew by +200% compared to the previous period, proving that a distinctive and emotional narrative can drive tangible results in both visibility and business growth.

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04 Gadgets and promotional materials

An exclusive line of gadgets and promotional materials.

As a complement to the campaign, Mynd developed an exclusive line of gadgets and promotional materials.
Shopping bags, smartphone covers, and t-shirts embody the essence of the campaign, becoming symbols of luxury and love for animals.