SLS Avvocati is an independent law firm that has chosen a new language for its rebranding, to share the philosophy and characteristics of its team: a consulting mindset, multidisciplinary approach, innovation, competence, reliability.
The challenge is to offer a new legal experience, which focuses on client needs, starting from the management of the relationship. A clear, relevant and engaging approach, since the first contact with people, both physical and digital.
The project has started from the research and development of a new visual identity: concrete, distinctive, unique in every contact with the individual, offline and online.
The choice of logo and font conveys immediately the desire to be closer to users, as well as stationery that is fully integrated within a corporate identity handbook: business cards, letterheads, envelopes and folders.
A company profile is dedicated to the story of the approach and the offering of the studio. Its language is clear and direct. The graphic is aspirational and accurate, and shows experimentation with materials, from the choice of paper to the finishes.
From paper to digital. The website echoes the firm rebranding, by means of an effective and engaging experience.
It opens with full screen pictures to emphasize and share with everyone the corporate values: innovation, user centric relationship, work ethics. It’s the whole team that gets involved, by introducing themselves with their own bio and expertise. The navigation continues with the presentation of the offering, articulated both by expertise and by industry.
The website aims to be an active communication channel for users. It offers the latest news release and multiple in-depth analysis throughout the Italian legal landscape