New Era
CIFA SpA

Creative
Design
Digital
Experience
Business
Engagement
client

CIFA

CIFA is an Italian company leader in the development of technological solutions for the production, transport and laying of concrete. With many Italian production sites, several foreign branches and an international distribution network, it has sold over 60,000 truck mixers and truck-mounted on the global market.

Challenge

The challenge

CIFA has chosen Mynd as a partner for its digital transformation process, identifying 3 strategic goals:

  • Improve brand awareness and international positioning
  • Strengthen the relationship with the customers and the stakeholders
  • Provide the sales department with the best tools for product knowledge and sales support
solution

Our solution

We ideated an omnichannel strategy to redesign the corporate infrastructure and its tools (sales app and website), enclosing them in an integrated and efficient system, the CMS Middleware.
The benefits:

  • A tailor-made solution, totally manageable by the customer and his stakeholders
  • A system integrated with both the corporate repository on Microsoft SharePoint and the corporate communication tools
  • A user-friendly back end with different user levels
  • Real-time updating of product documentation

Cifa's new marketing strategy
What's new?

Silos
infrastructure

Integrated
infrastructure

The website

cifa.com

The design and development phase focused on a new information architecture with distinct sections for the presentation of the company and the products. It includes an intuitive user experience, enriched by the presence of a locator. There is also a mega menu to navigate within the different product categories, where you can filter search results with specific parameters.

On the UI side, we have chosen an attractive design and focused on products and technologies, with parallax effects which are visible through the scroll of the page.

App

CIFApp

We realized an App for the CIFA sales department to increase loyalty and product knowledge, but also to facilitate the sales processes.

CIFApp offers a personalized profile based on the type of user and allows you to see specific information and promotions in your country. It also makes available the entire product documentation, the details of current promotions and the main company news, and you can use it offline too.

Thanks to push notifications, users are updated in real time on the launch of new products and promotions.

Technology

Tools used

Sketch
InVision
jQuery
gulp.js
MySQL
PHP
HTML 5
SASS