BETA UTENSILI is leader in the design and manufacturing of professional tools in Italy, with 3 national production sites, branches in Europe, Asia and South America and a global distribution network. Beta offers over 15,000 items divided into 30 product families to support passionate and professional mechanics worldwide.
BETA UTENSILI aims to boost the relationship with all customers by launching the brand-new reserved area “MyBeta”. The first service available, dedicated both to professional and passionate, is “Dream Your Beta”, the customization of the iconic cab.
Mynd has supported Beta throughout the whole Dream Your Beta project, from customer journey to service design and development, to strengthen brand awareness and provide customers with an exclusive service: transforming their cab into a unique, personal, and efficient working tool.
Activator of the relationship
We’ve analysed users’ needs and habits and applied data-driven principles to develop an intuitive and personalized design with smart features to guide them in the interaction and optimize their experience.
Mynd has developed a configurator that allows users to build a customized cover, by uploading their own image or selecting one among Beta libraries and by adding optional tools icons, logo, and texts. At the end of the configuration, it is possible to share the project or buy it online.