Dream your Beta
Beta Utensili

Creative
Design
Digital
Experience
Business
Engagement
Client

Beta Utensili

BETA UTENSILI is leader in the design and manufacturing of professional tools in Italy, with 3 national production sites, branches in Europe, Asia and South America and a global distribution network. Beta offers over 15,000 items divided into 30 product families to support passionate and professional mechanics worldwide.

Challenge

The challenge

BETA UTENSILI aims to boost the relationship with all customers by launching the brand-new reserved area “MyBeta”. The first service available, dedicated both to professional and passionate, is “Dream Your Beta”, the customization of the iconic cab.

Solution

Our solution

Mynd has supported Beta throughout the whole Dream Your Beta project, from customer journey to service design and development, to strengthen brand awareness and provide customers with an exclusive service: transforming their cab into a unique, personal, and efficient working tool.

Brand

Activator of the relationship


Technology

Interaction facilitator

Customer journey

We’ve analysed users’ needs and habits and applied data-driven principles to develop an intuitive and personalized design with smart features to guide them in the interaction and optimize their experience.

Development

Configurator

Mynd has developed a configurator that allows users to build a customized cover, by uploading their own image or selecting one among Beta libraries and by adding optional tools icons, logo, and texts. At the end of the configuration, it is possible to share the project or buy it online.

Technology

Tools used

Photoshop
Sketch
InVision
Visual Studio
PHP
jQuery
CSS
HTML 5